Post-exit Entrepreneur | Accomplished Business Strategist + Brand Builder | Sophisticated Growth Marketer
Transforming Brands • Galvanizing Movements •
Transforming Brands • Galvanizing Movements •
Apply to WORK With Jen
Answer a few simple questions and then we’ll be in touch as soon as humanly possible.
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![Close-up of a smiling older man with gray hair, glasses, and a beard, wearing a teal checked shirt and brown jacket, standing in front of a dark brown textured background.]()
Roger Lang
Smart Society Ventures
Only a select handful can grasp the end user's needs with the zest and brilliance of Jen Boulden. Moreover, Jen has a unique talent for transforming these insights into a strategic advantage for your brand's positioning and perception. Believe me, Jen will elevate your brand to unparalleled heights of distinction.
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![Close-up portrait of a woman with shoulder-length gray hair, wearing a black turtleneck, smiling softly with an outdoor historical architectural background.]()
Amanda Steinberg
Founder of Daily Worth, President of CareerScope
Jen took my media company from small to big (and I went on to sell it). In the process of reworking everything from tip to tail, she taught me how to keep the magic going, and growing.
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Peter Adams
Fractional CTO & CEO
Jen is the person that you want in charge of marketing your company. She is very smart, very creative, and has great taste and style. You could not be in better hands.
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Sherry Lombardi,
Cofounder & CEO, MiddleList, Inc.
Jen is that unicorn who can generate the big ideas and then bring them across the finish line. She’s also an incredibly hard worker and is insanely efficient. She is, by far, the best investment a company can make if it wants to grow its brand.
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![A woman with shoulder-length dark hair, wearing a black top, standing against a white brick wall.]()
Elizabeth Novogratz
Founder and CEO of Species Unite
I've worked with Jen in two different businesses and at length. I can honestly say that no body is as capable of handling so many essential pieces of your business or nonprofit as Jen is.
tRUSTED BY
Client Transformations
“JEn is a Polymath.”
- Paul Hawkin
CAMFED
Camfed (Campaign for Female Education) is a 30-year-old, large international nonprofit revolutionizing how African girls' education is delivered. Jen and her team were asked to create awareness in the U.S., modernize the brand, and develop and promote a donation platform for a new audience of small monthly donors. Mission accomplished: by concepting “the Global Sisterhood” campaign and working closely with staff, CAMFED acquired nearly 200,000 new email subscribers and 27,000 repeat monthly donors with an estimated lifetime value of $12.3M over a 30-month projected timeline.
SPECIES UNITE
Species Unite is a media outlet to transition the world off of animal products with well-researched solutions. After a few years of moderate success, Jen was brought on to help their message resonate outside of the vegan choir. Mission accomplished: a more lifestyle brand positioning was created, with the tagline of “What you eat, wear, and think matters.” Jen and staff then developed evergreen marketing funnels that brought in 78,000 new subscribers and $20,000 more per month to their donations, with an estimated lifetime value of $6M over a 30-month projected timeline.
DAILYWORTH
DailyWorth is a leading multi-platform financial media company for women who want more net worth and, ultimately, self-worth. After a tough few years in the start-up slog, Jen was recruited to take the flatlined trajectory to hockey stick growth by rebranding, redesigning the content offering, and providing executive coaching to the capable founder. Mission accomplished: the purpose-led company grew 800% over eight years and was acquired.
PURITY COFFEE
Purity Coffee Company is a direct-to-consumer brand offering organic, regeneratively-grown, specialty-grade beans sourced from around the world. In the first year of business, Jen was brought on to help grow the sales. Mission accomplished: by deep diving into the coffee market and the unique niche that Purity could dominate, Jen positioned the company for success by focusing on how the coffee made you feel. Jen then overhauled the initial brand, marketing, and sales strategy in 6 months, and five years later, Purity is still enjoying the sweet taste of month-over-month sales growth.
jen boulden
in the
media
Accomplished business strategist, brand builder, and social impact entrepreneur, Jen catalyzes movements with meaning.
Jen is one of a handful of female founders in the world that raised outside capital and exited to Fortune 50 company.
Jen’s held leadership positions at organizations such as IBM, Hearst, and World Resources Institute. After receiving a “green MBA” on full scholarship, she co-founded Ideal Bite with a mission to bring green mainstream, and it did. In just 3 years it amassed over half a million daily email subscribers, and Jen was invited to appear on over 50 national TV shows as a guest expert and influencer of “light green living.” Ideal Bite was then sold to The Walt Disney Company.
Over the last decade Jen expertly guided purpose-led entrepreneurs to reach new heights.
Her thin-slicing abilities and signature “movement marketing” tools + techniques quickly position organizations for their highest good.
BOOK JEN TO SPEAK
BOOK JEN TO SPEAK
Jen loves sharing her tales from the trenches of being a “passion-preneur” and has a wide range of expertise to draw from to create a galvanizing, action-oriented presentation. Past paid speaking includes keynote at the annual Net Impact event and showing nonprofit leaders on how to stand out and bring in recurring donations from new audiences at the Next After national conference.
Frequently asked questions
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Glad you asked! Here is a briefing I put together to thoroughly answer that question.
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After you fill out the application, we have a brief conversation to determine if we’re a fit. If we are, we work together fairly deeply. I train or guide you to do what needs to be done, and do certain things for you, or some combination of both.
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Monthly retainer fees are determined after assessing needs. Cheap? No. But you get what you pay for, and then some.
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A maximum of 3. Also please note that I prioritize working with purpose-driven "impact businesses" lead by passionate individuals who have the intellect and capacity for implementing the strategy and tactics we create.
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Besides raindrops on roses and whiskers on kittens... it's working on projects that leave this world a little better than we found it.